Persuasion in Public Discourse
Jana Pelclová and Wei-lun Lu
An academic collection on how persuasion works in politics, advertising, and the media. Linguists analyze real public discourse to reveal the language and framing strategies used to change minds.
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Persuasive LanguageA practical guide to spotting and analyzing persuasive techniques in the media, from emotional appeals to tone. Includes annotated examples, cartoon analysis, and writing activities.
Verified PDF · Secure download - Propaganda
Edward Bernays' 1928 classic on how public opinion is shaped. The father of public relations explains the techniques behind modern advertising, politics, and mass persuasion.
Verified PDF · Secure download - The Crowd: A Study of the Popular Mind
Gustave Le Bon's 1895 study of crowd psychology. It explains why people in groups think and act differently, and how leaders use images, repetition, and prestige to sway them.
Verified PDF · Secure download - Public Opinion
Walter Lippmann's landmark 1922 book on how the pictures in our heads shape what we believe. A deep look at stereotypes, the press, and the manufacture of consent.
Verified PDF · Secure download - Crystallizing Public Opinion
Bernays' first book, from 1923, which defined the work of the public relations counsel. It shows how group loyalties and habits shape opinion, and how a campaign can move them.
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