InfoBooks

Propaganda

Edward L. Bernays

  • 103 pages
  • 0.6 MB
  • PDF

Edward Bernays' 1928 classic on how public opinion is shaped. The father of public relations explains the techniques behind modern advertising, politics, and mass persuasion.

Page 1 / 1
100%

Loading the book...

Found it useful? Share it
Download PDF Verified PDF · Secure download

Keep reading

  • Next in this topic

    The Crowd: A Study of the Popular Mind

    Gustave Le Bon · 169 pages

    Gustave Le Bon's 1895 study of crowd psychology. It explains why people in groups think and act differently, and how leaders use images, repetition, and prestige to sway them.

    Verified PDF · Secure download
  • Public Opinion

    Walter Lippmann · 301 pages

    Walter Lippmann's landmark 1922 book on how the pictures in our heads shape what we believe. A deep look at stereotypes, the press, and the manufacture of consent.

    Verified PDF · Secure download
  • Crystallizing Public Opinion

    Edward L. Bernays · 132 pages

    Bernays' first book, from 1923, which defined the work of the public relations counsel. It shows how group loyalties and habits shape opinion, and how a campaign can move them.

    Verified PDF · Secure download
  • Instincts of the Herd in Peace and War

    Wilfred Trotter · 230 pages

    A classic on the herd instinct and why people follow the group. Trotter explains suggestibility and conformity, ideas that shaped later thinking on propaganda and mass persuasion.

    Verified PDF · Secure download
  • A Dam Good Argument

    Liz Delf, Rob Drummond, Kristy Kelly · 268 pages

    A complete open textbook on persuasive writing. Learn to analyze persuasion, build a thesis, work with evidence and sources, and write arguments that convince your readers.

    Verified PDF · Secure download

Explore more Self Improvement

See all 27 Self Improvement topics

Help us spread the reading habit!

A good book is even better when it’s shared

Send this page to someone who’d love to read it. Everything is free, no sign-up needed.