Persuasion Theory in Action
Amber K. Worthington
A concise open textbook on the main theories of persuasion, from the Theory of Planned Behavior to fear and hope appeals, with real-world applications for each model.
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- On Oratory and Orators
Cicero's De Oratore, his dialogue on what makes a great speaker, together with Brutus and his letters. It covers argument, style, delivery, and the use of humor to win over an audience.
Verified PDF · Secure download - Persuasion in Public Discourse
An academic collection on how persuasion works in politics, advertising, and the media. Linguists analyze real public discourse to reveal the language and framing strategies used to change minds.
Verified PDF · Secure download - Persuasive Language
A practical guide to spotting and analyzing persuasive techniques in the media, from emotional appeals to tone. Includes annotated examples, cartoon analysis, and writing activities.
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