Writing a Business Plan: A Guide for Small Premium Wineries

An academic study of how the wine market actually works: consumption, quality and price, competition, finance, asymmetric information and regulation. The most rigorous book on this page.

Stefano Castriota

What it takes to open a winery, from the buildings and the equipment to the permits, the staffing and the cash flow. Written by a researcher who spent decades advising growers.

Justin R. Morris

A trade textbook from 1920 covering the wines of every producing region, how they were classified and how they were sold. The reference a wine merchant was expected to know by heart.

Andre L. Simon

How growers can sell what they harvest: direct sales, wholesale, value added products, and the pricing and regulatory questions attached to each route.

Brady, Thomsen and Morris