Looking for marketing books? We've gathered 27 free marketing books in PDF, covering marketing principles, brand management, content marketing, strategy, and relationship marketing.
These books and guides give marketers what they need, from university textbooks on the marketing mix to practical guides on email campaigns and influencer strategy. Whether you are a student or growing a business, there is something here for you.
Browse our sections below or jump to a topic. Every marketing book is free to read online or download as PDF.
Marketing Books
Start with the core concepts. These textbooks cover marketing principles, the marketing mix, brand management, and analytics.
OpenStax university textbook covering the full marketing curriculum: strategy, consumer behavior, segmentation, product development, pricing, distribution, and promotion.
Global Text Project textbook that walks through marketing fundamentals: research, segmentation, product planning, pricing, distribution, and communication.
Covers branding concepts, brand equity, brand loyalty, brand extensions, co-branding, and the consumer buying process as it relates to brand selection.
Practical guide to building email lists, writing effective subject lines, crafting conversational emails, and driving conversions through email campaigns.
Kellogg School textbook with foreword by Philip Kotler covering marketing strategy, tactics, segmentation, value proposition, brand management, pricing, and growth management.
MBA textbook covering marketing orientation, marketing mix, consumer behavior, segmentation, product decisions, pricing, distribution planning, promotion, and current marketing trends.
Go deeper into strategic frameworks. These resources cover competitive positioning, market analysis, and how to build marketing strategies that drive results.
Practical guide covering competitive positioning, brand strategy, pricing, distribution, customer acquisition planning, campaign execution across traditional and digital channels, and ROI measurement.
Analyzes classical political marketing tactics, examines the role of traditional media versus social networking, and includes interviews with political professionals.
