A History of Advertising from the Earliest Times

How advertising exploded in Victorian and Edwardian Britain and how the law tried to keep up with it. Rosenberg shows why ads were seen as a kind of modern magic and what that meant for culture and regulation.

Anat Rosenberg

A history of advertising on screen, from early cinema commercials to television and online video. The authors show how ads shaped the way films were made, shown and watched.

Bo Florin, Patrick Vonderau, Yvonne Zimmermann

A 1910 guide to billboards and posters as an advertising medium, written by the ad manager of a major soap maker. It includes 32 pages of full color posters used by national advertisers of the time.

George H. E. Hawkins

A collection of old newspaper ads from colonial Boston and Salem, with notes on what they reveal about daily life. A fun and quick look at how people sold goods and services centuries ago.

Henry M. Brooks