InfoBooks

Influencing Men in Business

Walter Dill Scott

  • 177 pages
  • 6.5 MB
  • PDF

A pioneer of applied psychology explains how people deliberate, why suggestion often beats argument, and how to present a proposal so it gets accepted.

Page 1 / 1
100%

Loading the book...

Found it useful? Share it
Download PDF Verified PDF · Secure download

Keep reading

  • Next in this topic

    Persuasion Theory in Action

    Amber K. Worthington · 58 pages

    A concise open textbook on the main theories of persuasion, from the Theory of Planned Behavior to fear and hope appeals, with real-world applications for each model.

    Verified PDF · Secure download
  • Rhetoric

    Aristotle · 94 pages

    The foundational work on persuasion. Aristotle explains ethos, pathos, and logos, how to build arguments, and how to adapt a speech to its audience, in the classic W. Rhys Roberts translation.

    Verified PDF · Secure download
  • Gorgias

    Plato · 175 pages

    Plato's dialogue on the power and limits of rhetoric. Socrates asks whether persuasion without knowledge is a true art or mere flattery, in Benjamin Jowett's translation with introduction.

    Verified PDF · Secure download
  • On Oratory and Orators

    Marcus Tullius Cicero · 585 pages

    Cicero's De Oratore, his dialogue on what makes a great speaker, together with Brutus and his letters. It covers argument, style, delivery, and the use of humor to win over an audience.

    Verified PDF · Secure download
  • Persuasion in Public Discourse

    Jana Pelclová and Wei-lun Lu · 342 pages

    An academic collection on how persuasion works in politics, advertising, and the media. Linguists analyze real public discourse to reveal the language and framing strategies used to change minds.

    Verified PDF · Secure download

Explore more Self Improvement

See all 27 Self Improvement topics

Help us spread the reading habit!

A good book is even better when it’s shared

Send this page to someone who’d love to read it. Everything is free, no sign-up needed.