The Psychology of Persuasion

The 1925 lectures Dale Carnegie drew on for How to Win Friends and Influence People. Overstreet shows how to capture attention, get a yes-response, and change habits in speaking, writing, and daily life.

H. A. Overstreet

A pioneer of applied psychology explains how people deliberate, why suggestion often beats argument, and how to present a proposal so it gets accepted.

Walter Dill Scott

A concise open textbook on the main theories of persuasion, from the Theory of Planned Behavior to fear and hope appeals, with real-world applications for each model.

Amber K. Worthington