Informed Arguments: A Guide to Writing and Research
Terri Pantuso, Sarah LeMire, Kathy Anders, Kalani Pattison
A guide to argumentative writing and research. It covers rhetorical appeals, logical fallacies, building a strong thesis, and finding and citing credible sources.
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The Psychology of PersuasionA 1920 classic on why emotions and beliefs, not pure logic, move people to act. MacPherson explains suggestion, the role of feeling, and how to present a case that wins agreement.
Verified PDF · Secure download - Influencing Human Behavior
The 1925 lectures Dale Carnegie drew on for How to Win Friends and Influence People. Overstreet shows how to capture attention, get a yes-response, and change habits in speaking, writing, and daily life.
Verified PDF · Secure download - Influencing Men in Business
A pioneer of applied psychology explains how people deliberate, why suggestion often beats argument, and how to present a proposal so it gets accepted.
Verified PDF · Secure download - Persuasion Theory in Action
A concise open textbook on the main theories of persuasion, from the Theory of Planned Behavior to fear and hope appeals, with real-world applications for each model.
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